In view of the fact that India is hosting the 2010 Commonwealth Games, there is an immediate need for trained professionals in the area of sports management. In order to meet the growing demand for sports managers, Khalsa College, DU, has launched a course in ‘Sports Economics and Marketing’ for both students and working professionals.
A first of its kind, the course presents core concepts of sports economics and marketing. It is designed to introduce business majors to the rapidly expanding sports and leisure related industry, informs Smita Mishra, course co-ordinator, Khalsa College. She adds, “The course will not only provide insights into the managerial and economic aspects of sports, but will also focus on international broadcasting rights, brand endorsement, and so on. Study and analysis of case studies will be part of the course.”
As to the need for such a programme, Mishra says, ‘Despite the recession, sports business necessitates sports centric management skills, which can only be provided through specialised courses.”
The objectives of the three-month course include providing an overview of sports business and economics. In order to be eligible for the course, one must have completed his or her class XII exams and should be pursuing graduation in any stream. Admissions will be granted on a first-come-first-serve basis. If the number of applicants is large, the college will conduct an entrance examination or interview to select deserving candidates. The fee for the entire course is Rs 9,990.
The college has also started a threemonth certificate course in web journalism. This will include blogging, journalistic writing for the internet, packaging, designing, and cross media options, to mention a few. The course — a blend of theory and practical aspects — aims to equip students with skills to produce online articles, audio and video by using multimedia packages.
The last date for applying to both the courses is September 15, details of both the courses are given below:
3-Months Certificate Course in Web Journalism
The Course aims to furnish the learning skills of student in using web and internet as a main medium for journalism. This will include Blogging, journalistic writing for internet, online articles, packaging, designing, interactive and cross media options for websites.
A perfect blend of theory and practical training aims to equip the participants with skill to produce online articles, audio, video, pictures using various multimedia packages.
Objective of the course:
- To introduce information technology to students and its basic applications for media.
- To apprise the candidates with the vast spectrum opened to them by internet
- To educate the students in converging technologies and media convergence
Duration of the Program : Three months
Maximum intake :40,
Fee : Rs.9990 at the time of admission
Teaching/Training Hours : 6 hours per week
SYLLABUS
MODULE I
- Basic IT applications for print, electronic and cyber media
- Emerging trends in information technology
- Comparison with print media
- Introduction to Blogs, Vlogs and blog aggregator
- Websites and portals
- Static and dynamic websites
- Computer network fundamentals – cable, NIC, router, hub, bridge gateway, types of network, LAN, MAN, WAN
MODULE II
- Various Internet tools for fast dissemination of news, video and pictures
- Sharing and syndication of news
- The 24x7 media concepts
- Electronic and cyber media
- Web newspapers
- Web publishing – tools and applications
MODULE III
- Blogging
- Ethical issues in blogging and other internet writings
- Effective blog writing
- Use of blog writing in generating social awareness
- Prominent bloggers
- Developing and editing contents and stories on internet
- File transfer protocols and uploading images and text
- Writing for news websites and portals
- E-features and stories
- Writing for different groups and e-magazines
- Writing for web newspapers and portals
- Writing news and non news content
- Online research tools
MODULE IV
- Concepts of web based TV and radio transmission
- Advertising on internet – branding & presentation
- Technology for the e-ad designing and uploading
- Netiquettes
- Global scenario of TV and radio on internet
- E-scripting for web TV and web radio
- Modules on news and feature writing formats for web TV
- News and feature writing formats for web radio
- Dependence of journalism on internet
- Advantages/disadvantages of web based journalism
Exercises/ Assignments:
The students will undertake the following exercises/assignments either individually or in groups.
- Web Journal : Design and develop web journal with self-written stories and features / articles etc
- Blogs : Design and produce blogs : journalistic writing – opinions and analysis
- Web TV contents: Develop stories for web based TV programmes
- Web Radio contents : Develop advertising jingles/news/social campaign for web radio
SPORTS ECONOMICS & MARKETING
Sports industry is expanding at a fast pace all over the world. From an economic perspective, the sports media is a multi-billion dollars industry. Broadcast and cable networks currently have billion contracts to televise sports programs. The rapid growth of sports in India is evidence to this fact. The sports programs have made its large space in media industry. Today, every news channel is presenting special programs on sports. Not only cricket, other games are also gaining popularity in India day by day. In view of the fact that India is a host country of 2010 Commonwealth Games, a major sports event in the world, and virtual absence of any specialized training in the field of Sports Management, there is an immediate need with trained professions in the management of Sports Business. Despite the general economic slowdown in the world economy, growing sports business necessitates sports centric management skills which can only be provided through a specialized course in Sports Economics. & Marketing.
This course presents the core concepts of Sports Economics and is designed to introduce business majors to the rapidly expanding sports and leisure related industry. Students will learn the managerial and economic aspects of the sports. A study and analysis of the case studies will be included. Students will learn about the designing of international sporting events, international broadcasting rights, brand endorsement, working of advertising agencies. The course is designed in such a manner that equal weightage is given to both theory and practical which makes it unique in itself.
Course Objectives:
- Provide a n overview of sports economics and marketing with the ability to evaluate the role of economics and business in the social environment of sports.
- Expose students to varying aspects of sports business, from a single player to Board of management.
- The role of Media in the evolution of sports economics.
- This course will cover all major issues of sports economics and marketing ,research, economic analysis, litigations etc.
- To enhances understanding of the growing business and economy of sports. Students will learn the managerial and economic aspects of the sports.
- A study and analysis of the case studies will be included. Students will learn about the designing of international sporting events, international broadcasting rights, brand endorsement, working of ad agency.
Module I
Sports economics & market analysis
- Introduction; size and scope of sports and allied industry; challenges and complexities faced.
- Micro and macro-economic effects of sports and allied industry on the economy
- Analysis of public and private sector in sports and allied industry
- Marketing of sports and allied industry for generating advertising and other sources of revenue
- Formulation of financial valuation of sports and allied industry in open and closed economies
Module II
Sports business and entertainment
Sports business
- Role of business in supplying sporting and allied goods and services
- Marketing and its role in pricing, promoting and distributing sporting entertainment
- Branding and role of advertising and merchandising through multiple mediums
Sports entertainment
- Growth of electronic home entertainment
- Radio and TV broadcasting
- Popular music
- Print media
- Sports gambling
- Contrived sporting events such as the Beijing Olympics 2008
Module III
Marketing research and strategic business decision making
Marketing research
- Understanding market segments, target customers and product positioning
- Effectiveness of marketing projects and promotions
- Use of marketing research tools: demand analysis, ticket pricing optimization, media market optimization, facility amenity evaluation (via conjoint analysis), and sponsorship valuation.
Strategic business decision making
- Private and public policies shaping legislative and executive decisions
- Sports business strategies for current and future certainties and uncertainties
- Economic effects of team relocation, league expansion or consolidation
- Competition in changing regulatory environment
- Growth of new markets
- Valuation and acquisition of different forms of assets (such intellectual property, naming rights and sponsorships).
Project Work
Candidates would have to do a project to successfully complete the course.
SCHEDULE OF CLASSES
Three-month course
ELIGIBILITY
Pursuing graduation in any stream
Admission will be done on first come first serve basis.
Under the circumstances that the number of applicants is large, the college reserves right to conduct entrance examination/interview to select deserving candidates.
AVAILABILITY OF APPLICATION FORM
Application forms can be obtained from SGTB Khalsa College, University of Delhi on any working day or can be downloaded from the website of the college www.sgtbkhalsadu.ac.in
IMPORTANT INFORMATION
- Fee once paid will not be refundable under any circumstances
- All candidates should maintain 75% attendance to make their eligibility for appearing in examination
- Any candidate who is found to have concealed information about her/his age, qualification etc. or violated any provisions, is liable to be removed from the rolls forthwith and will be deprived of the benefits of attendance, examination, results, awards etc., in the program concerned, apart from appropriate disciplinary action and imposition of penalties.
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